Behind the glamourous exterior of the We Love... night is a team of hard working individuals who work around the clock to make each Sunday run smoothly. With a club capacity of 7000 and an average of 25 artists every Sunday, this is no logistical walk in the park. From those in the office, the production team at Space, the drivers and the bar staff, to the guys who work on the door, look after the artists and book all the flights. One team who are at the coalface are our enthusiastic PR team who walk the mean streets encouraging thousands of clubbers to come join us every Sunday. But what does the job really entail? We spoke to our Welsh moustached unmistakable PR Kyle and asked him to dish the dirt and pull together a collection of photos to describe his summer to one and all…
It was the Twitter post about the We Love... Season Passes that really kicked off my season
So what makes a good PR, Kyle?
Be yourself. Always treat and speak to people how you’d like to be spoken to. Sounds boring but knowledge is power – know your night, know your DJs, just don’t try and blag it as you can come unstuck and it kinda can make you look like you don’t know what you are doing (unless you are me, then just wing it every time). Be a team player cos these people are you’re family and you don’t want to let them down. Just be and have fun!
And what would you say is the best part of the job?
For me I couldn’t put my finger on one thing. So here’s a few things.
The different people you meet everyday from international DJs to the cleaners at Space. Everyone has a story.
The crowd….when you stand at the DJ booth and you look out at the crowd and they are going crazy and knowing you have helped with that is a great feeling!
The freebies haha from drink tokens to tee shirts and vests – everything is better when it’s free.
Being part of the We Love… family and not just being made to feel like you are number but part of a team. From the very top to the lowly bottom (what lowly bottom??) everyone is made to feel part of the family.
What makes a We Love… PR different from the rest?
Facial hair and lots of it!! From Beards to moustaches we know how to rock it!! But again knowing you are part of the We Love… family makes you want to work harder and be better than any other PR working for any other night out there. So big ups to Sarah, Mark, Darren, Andy, Leena, Ryan and Brydie and anyone else involved with We Love… for making this year’s family unforgettable and then last but certainly not least the now (in)famous yellow smiley tees….what can be said about these now iconic tees? Nothing because they fucking rule!!!!
What’s the funniest thing that happened to you on the job this season?
Getting Jamie’s (one of the funniest guys I have had the pleasure working with) nickname not only to stick but also to be sociably acceptable. That nickname, I hear you ask, is ‘Rapey Jamie’. May not sound funny to you but trust me that has caused many the giggle in and around the We Love… work place.
What advice do you have for anyone wanting to be a We Love… PR?
Grow a beard or moustache (this applies to both sexes), get tattoos, be prepared for some outrageous banter, love the We Love… brand, be prepared to work with me! But on a serious note be yourself, be you, be the best darn you that you can be!! The guys will see through any fakeness. Be prepared to go that extra mile, be nice, smile, know your music, know your DJs, be prepared to work for the greatest party on the island….
The watch! Everywhere I wore it people wanted it. Nearly as famous as the smiley tee!
The team's smiley tees and smiley balloon making every other PR team jealous as a mother licker!!
Getting pretend interviewed for Rinse FM with Doorly and Stiggy
Team photo and probably the best looking team on the island
Being very drunk and not having any paper to write an apology so chalk and a door had to do
Our first team meal. Ah the memories!
Rocking my Prince tee from my bro and fellow We Love... hustler Russell from Wasted Heroes
Processing the first run of the We Love... season passes
See you later, Ibiza. (Then I missed my flight)